Deep insight achieved through combining cutting-edge research and innovation techniques, filmmaking and behavioural science.
Innovative thinking and fresh perspectives are essential to gain and maintain competitive advantage, whilst having the consumer need and context in play, at the heart of brand thinking and product development. We produce illuminating, high impact, totally bespoke, documentary-style films about real people in real worlds. Think of a deepdeep like you’d think of any story where you typically have an antagonist and a protagonist. We are simultaneously antagonistic in highlighting the swell of discontent or threats to your company then protagonistic to help draw insights, creating new paths for innovation. These films are intended to be cascaded internally through your organisation, enabling a shared understanding and excitement, to bring about proactive and positive change.
Listed below are 9 possible applications of a deepdeep (whilst also being a sequential innovation journey).
If you are working on one or more of these areas, then a deepdeep could bring big benefits.
Click on the arrows to understand how a deepdeep helps you dive deeper.
A deeppeep is a short documentary providing a deep dive into an area you badly need insight in, and quickly. This could be a consumer segment, market, culture or the test bed for a new product, brand or campaign. This pint-sized film is often a great jump off point for new clients looking to ‘test the water’ prior to a deepdeep.
We are unable to share a deeppeep
produced exclusively for any single client, due to confidentiality. We are however able to share these deeppeeps which we have produced independently, to help bring the concept to life.